Audio-Visual media in India

Radio broadcasting was initiated in 1927 but became state responsibility only in 1930.In 1937 it was given the name All India Radio and since 1957 it has been called Akashvani.Limited duration of television programming began in 1959, and complete broadcasting followed in 1965.[10] The Ministry of Information and Broadcasting (India) owned and maintained the audio-visual apparatus—including the television channel Doordarshan—in the country prior to the economic reforms of 1991.The Government of India played a significant role in using the audio-visual media for increasing mass education in India's rural swathes. Projected television screens provided engaging education in India's villages by the 1990s. Following the economic reforms satellite television channels from around the world—including BBC, CNN, CNBC, PTV, and other foreign television channels gained a foothold in India.47 million household with television sets emerged in 1993, which was also the year when Rupert Murdoch entered the Indian market. Satellite and cable television soon gained a foothold. Doordarshan, in turn, initiated reforms an modernization. With 562 television stations as of 1997, India ranks 8th in the list of countries by number of television broadcast stations.