DIRECTORATE OF ADVERTISING & VISUAL PUBLICITY

DAVP is the nodal agency to undertake multimedia advertising and publicity of policies and programmes of the Government. The advertisement campaigns of this unit are mostly focussed on communal harmony, national unity, family welfare, health care, rural development, welfare of weaker sections and the handicapped, empowerment of women, drug abuse prevention, economic reforms, promotion of handicrafts, etc. For this purpose electronic media, print media, exhibitions, outdoor publicity like hoardings, kiosks etc. are utilized. The main set-up of DAVP at the headquarters consists of several wings like Campaign, Advertising, Outdoor Publicity, Printed Publicity, Exhibitions, Electronic Data Processing Centre, Mass Mailing, Audio-Visual Cell and Studio. Exhibitions DAVP through its network of 35 field exhibition units including seven mobile exhibition vans, seven family welfare units and 21 general exhibition units put up exhibitions in different parts of the country to publicise various schemes, programmes and policies of the Government. Press Advertisements DAVP released press advertisements on behalf of various Ministries/ Departments and autonomous bodies. Films Division Films division is engaged in the production of documentaries and news magazines for publicity of Central Government programmes. The news magazines and documentaries are released to various theatres throughout the country for compulsory exhibition. The Films Division also caters to the needs of the Directorate of Field Publicity. Over the last 50 years, Films Division has been motivating the broadest spectrum of the Indian public with a view to enlisting their active participation in nation building activities. The aims and objectives of the Division, focused on national perspectives, are to educate and motivate the people in the implementation of national programmes and to project the image of the land and the heritage of the country to Indian and foreign audiences. The Division also aims at fostering the growth of the documentary film movement, which is of immense significance to India in the field of national information, communication and integration. The Division produces documentaries/news magazines from its headquarters at Mumbai, films on defence and family welfare from New Delhi and futurities with a rural bias from the regional centres at Calcutta and Banglalore. The Division caters to over 12,600 cinema theatres all over the country and to the non-theatrical circuits like units of the Directorate of Field Publicity, mobile units of the State Governments, Doordarshan, field units of the Department of Family Welfare, educational institutions and voluntary organizations. The documentaries and newsreels of State Governments are also featured in the Division's release on the theatrical circuit. The Division sells prints, stock shots, video cassettes and distribution rights of documentaries and featurettes in India and abroad. By organizing International Film Festivals for documentary, short and animation films at Mumbai, the Division has emerged as a powerful force behind the documentary film movement in the world.The organisation of the Division is broadly divided into four wings, viz. Production, Distribution, International Documentary and Short Film Festival.